Born in Foča, Bosnia. The war broke out and we fled to Sweden in 1992. I grew up wanting to become a pastry chef but at the age of 15 I sold my 50cc, bought a camera and started doing photography. At 19 I stepped up to co-pilot a boutique modelling agency and that’s how my journey kicked off.

I have 15 years of experience in scouting, coaching and launching models from Scandinavia to the international market. Many of the talents I‘ve developed have achieved global exposure working for brands such as Saint Laurent, Prada, Louis Vuitton, Dior, Maison Margiela, Céline, Rick Owens and more.

I’m always looking for new perspectives and sharing experience.